I was responsible for leading UNCP's inaugural ePortfolio Initiative for Career Success (EPICS) Student Showcase, which was held entirely online - something that no one in our department had done before. This involved a significant amount of content development and marketing. One of my first tasks was to advertise the showcase; in order to do so, I created a flyer using Canva. We distributed this flyer online and in person at the student center on campus. I also created a website to serve as a landing page for the student finalists, judges, and attending public to join the virtual meeting rooms and 'meet' the finalists and judges through the headshots and descriptions that I'd gathered and added. The website also displayed the showcase schedule and the rules the students had to follow in order to become finalists. The students finalists were evaluated by a group of experts from different industries. Three winners were selected at the end of the showcase. While creating the website, I was meticulous about checking to make sure that all external links were working as intended, and that there was uniformity throughout the site in terms of image size, text formatting, and spacing. I was also careful to adhere to the university's style guide for marketing to ensure that everything matched up with the branding of UNCP and was in line with the principles of digital accessibility. In the final 2 weeks leading up to the showcase, I created a set of two collages to highlight the student finalists and the showcase judges. These were posted on our department's social media pages as a means to further draw interest from the public in attending the showcase. At the conclusion of the showcase, I presented each finalist was with a certificate and badge that I collaborated with our campus' marketing department to create.