In my consulting-oriented BCOM 314 Business Communications class, we were given the project of increasing diversity among applicants for our clients: the Tucson Police Department. My group was tasked with contacting people who reached out and were interested in the TPD, but never followed through with the application process. Click below to see the presentation I created for my group that highlights the key research we conducted, our analysis, our recommendations utilizing social media, our implementation plan, as well as success metrics and estimated resources.
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