Placing in the top 10% of all teams that have played a given simulation over many years is an achievement that reflects an extraordinary level of business acumen and work ethic.
While playing Marketplace, teams start up and manage their own business division or company. Players build product portfolios, advertising campaigns, and distribution channels using evolving analytics data. They manage demand, sales, operations, and finances in a realistic game-world with limited resources. To succeed, students must build customer-focused businesses and stay ahead of the competition.

Marketplace simulations assess performance with the Balanced Scorecard, a managerial tool widely used in business. Players learn that to maximize their company’s performance, they must balance financial success, customer satisfaction, operational efficiency, and employee satisfaction.