SENIOR THESIS PROJECT - Tik Talk Co.
Tik Talk is an up and coming firm that focuses on the correct ways of using social media and prevents technology addiction. The company introduces a new advanced technology that not only allows users to take breaks after the system self detects the overly-spent amount of time on social media, but also reduces the chances of cyber-bullying and blocks risky websites that may potentially result in online theft. Therefore, providing the most secure and healthy online experiences to the end users.
The company culture of Tik Talk is a combination of relaxed and enthusiastic while uniting the team to achieve a common goal. Tik Talk is located in the East of Presidio Heights, San Francisco, and is passionate about giving back to its local community. They are open to the public on the last Wednesday of every month where they welcome all ages and hold classes on how to use technology for seniors and time management for young adults.
Demonstrating a strong work ethics though community outreach is proven to improve corporate image and brand reputation. According to behavioral science researchers, “consumers tend to reward companies with outreach activities by being more loyal to them” (Arikan & Guner, 2013). In addition, Rutgers University found that employees who have the opportunity to participate in social outreach had a higher level of satisfaction with their job (Heldrich, Zukin, & Szeltner, 2012). Furthermore, a study conducted by the University of Bath asserts that gaining social responsibilities will improve employee’s understanding and commitment to their companies (Brammer, Millington, & Rayton, 2005). Clearly, community outreach can boost the brand reputation by improving customers’ perception of the value of the company while attracting consumers who shared the same values.
The design of the office space was created according to the values of the company which included:
an exercise area with a kitchenette, ping pong table, and storage for yoga mats and dumbbells for both the staff and community
a large conference room used by the crew and the public for classes
use of local plants and wood furniture to give a sense of relaxation
seating/conversation groups to promote bonding
All in all, each of these component adds to Tik Talk’s ultimate goal which is to participate in community, social, or environmental outreach.
The company culture of Tik Talk is a combination of relaxed and enthusiastic while uniting the team to achieve a common goal. Tik Talk is located in the East of Presidio Heights, San Francisco, and is passionate about giving back to its local community. They are open to the public on the last Wednesday of every month where they welcome all ages and hold classes on how to use technology for seniors and time management for young adults.
Demonstrating a strong work ethics though community outreach is proven to improve corporate image and brand reputation. According to behavioral science researchers, “consumers tend to reward companies with outreach activities by being more loyal to them” (Arikan & Guner, 2013). In addition, Rutgers University found that employees who have the opportunity to participate in social outreach had a higher level of satisfaction with their job (Heldrich, Zukin, & Szeltner, 2012). Furthermore, a study conducted by the University of Bath asserts that gaining social responsibilities will improve employee’s understanding and commitment to their companies (Brammer, Millington, & Rayton, 2005). Clearly, community outreach can boost the brand reputation by improving customers’ perception of the value of the company while attracting consumers who shared the same values.
The design of the office space was created according to the values of the company which included:
an exercise area with a kitchenette, ping pong table, and storage for yoga mats and dumbbells for both the staff and community
a large conference room used by the crew and the public for classes
use of local plants and wood furniture to give a sense of relaxation
seating/conversation groups to promote bonding
All in all, each of these component adds to Tik Talk’s ultimate goal which is to participate in community, social, or environmental outreach.
