TEMPLATE: MARKETING COLLATERAL MASTER LIST
One of the biggest challenges in content marketing is staying organized. There might be 1000's of pieces of marketing collateral you will be responsible for managing at any given moment.
Adding to the challenge, executives like to casually ask in an 11am meeting, "Hey do you remember that piece we did... about 3 - 300 years ago about XYZ topic? I can't remember what it was called or really anything about it except that it was a presentation... or maybe it was case study. I remember I liked it. Read my mind, figure out what I'm talking about & have a copy of it on my desk by lunch."
Yeah.
Want to become a marketing superstar? It's actually VERY EASY to get this information for your boss if you are ORGANIZED! If your company doesn't use marketing software - and it should! - the simplest way to impress your boss is to keep an Excel spreadsheet that has the nitty gritty details of all the marketing collateral in your company's marketing library.
It's shockingly easy, if you know how to do it. But you don't have to know how.
I'm here to help. I've already done the work for you by creating this template that you are free to use/edit as you see fit! :)
In this "Marketing Collateral Master List Template," you'll find columns for a wide variety of information related to marketing collateral that executives like to know about at a moment's notice. Several columns have pre-defined drop-down menus that I've created. The workbook has been formatted & created in an attractive manner (although, please feel free to adapt it to your needs). I've included sorting functionality at the top of each column as well. It'll take a few seconds to load on your computer, but it's worth it!
Be a marketing superstar at your next job/internship, and use this Marketing Collateral Master List Template! Trust me - most of your peers won't know how to create something like this, so get a leg up on them and use it.
Best of luck! I hope this template helps you shine like the star you are!
Adding to the challenge, executives like to casually ask in an 11am meeting, "Hey do you remember that piece we did... about 3 - 300 years ago about XYZ topic? I can't remember what it was called or really anything about it except that it was a presentation... or maybe it was case study. I remember I liked it. Read my mind, figure out what I'm talking about & have a copy of it on my desk by lunch."
Yeah.
Want to become a marketing superstar? It's actually VERY EASY to get this information for your boss if you are ORGANIZED! If your company doesn't use marketing software - and it should! - the simplest way to impress your boss is to keep an Excel spreadsheet that has the nitty gritty details of all the marketing collateral in your company's marketing library.
It's shockingly easy, if you know how to do it. But you don't have to know how.
I'm here to help. I've already done the work for you by creating this template that you are free to use/edit as you see fit! :)
In this "Marketing Collateral Master List Template," you'll find columns for a wide variety of information related to marketing collateral that executives like to know about at a moment's notice. Several columns have pre-defined drop-down menus that I've created. The workbook has been formatted & created in an attractive manner (although, please feel free to adapt it to your needs). I've included sorting functionality at the top of each column as well. It'll take a few seconds to load on your computer, but it's worth it!
Be a marketing superstar at your next job/internship, and use this Marketing Collateral Master List Template! Trust me - most of your peers won't know how to create something like this, so get a leg up on them and use it.
Best of luck! I hope this template helps you shine like the star you are!
