This case study project is about the Behavioral Economics. As a group, we have to choose one case in the creative industry and use the knowledge we learned in the Behavioral Economics courses to analyse and solve the problem.

We choose the Marvel case, and the problem we pointed out was:
With the development of motion-capture and digital effects, Marvel studio produced and released a series of the blockbuster which is undeniably popular and financially
successful. It is definitely that Superhero genre films entered into its Maturity Stage. However, the concern about whether Superhero genre film is reaching its saturation point increasing.
In the 60's and 70's the fad was spaghetti westerns, then space dramas took over. For now, superhero films reign supreme, but someone said that'll inevitably come to an end sooner or later.
Our case would focus on some trend of the future development of the Marvel Cinematic Universe, and figure out some possible solutions to maintain the continuing attractiveness of Marvel Culture.

We use 4 economics theories to do the study, which are "3 basic questions: What, how, for whom", "Supply & Demand", "Utility (maximizing utility, marginal vs. total utility) ", "Probability and Bayes".