The Men in Kilts company is a pure franchising opportunity, or turnkey franchise, where the business structure is “highly standardized” and includes rules and regulations, methods of operation, products used, software, website, marketing materials, and uniform are all duplicated and consistent within the franchise (Alhabeeb, 2015). A Men in Kilts franchise essentially comes fully integrated, so the franchisee can start running the business right away by following the corporation’s direction. This presents a number of positive and negative aspects that will need to be researched and reviewed to assess investment risk. The following report analyzes the benefits and drawbacks of starting a franchise like Men in Kilts, the advantages of a franchisor support system, and discusses the research needed to effectively create a valuation of legitimacy and worth for the Men in Kilts opportunity.