This paper refers to the performing arts industry, and emphasizes the Adrienne Arsht Center as the main focus. The following report gives a brief description and introduction to the Performing Arts sector in the United States, as well as the history and background of the Arsht Center. Since the focus of the report is the Revenue Management field, topics such as pricing, high and low demand approaches, discounts, and pricing strategies will be analyzed. Other related subjects that will also be examined are the Center’s competition, market mix, suppliers, values, and goals. The Arsht Center is an institution that believes in using the power of art as a means to transform, develop, and unite different communities. In order to accomplish this, the Center has to provide top quality services, instruction, and at the same time follow an effective revenue management plan to stay financially stable. This paper shows how revenue management is applied to the, very different, performing and entertainment industry. This is an insight into the performing arts and the Arsht Center institution.