In the current society, the digital world is starting to have a greater impact on our daily lives. With data being so prominent everywhere, having knowledge or skills on analytics will give me an edge over my peers and better insight on how analytics work.

As an accountancy student and future auditor/accountant, I have to deal with a lot of financial and non-financial data. The beginner course for google analytics has taught me how to take advantage of these platforms online and be able to analyse and present data in a more efficient and effective way.