This report provides details and data analysis on a new potential monthly subscription plan for Netflix to implement. Our research group has created a new service called the Gold Premium Plan, which is composed of new movies released in theaters for a monthly price of $29.99 allowing the consumer to view these pictures on their primary home device. Would current Netflix subscribers be willing to try this new Gold Premium Plan?

We constructed a survey and gathered data for research, used SPSS data tool to analyze correlation, regression, statistical difference, and frequency/cross-tab/t-test analysis, and
reviewed concepts of the independent and dependent variables and make a strategic marketing recommendation based on research findings.