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Limited Edition Cyberpunk Xbox Package | Portfolium
Limited Edition Cyberpunk Xbox Package
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December 18, 2019 in Art & Design
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This project was a submission for the 2019 Paperboard Packaging Alliance Student Design Challenge. The task was to design packaging for a gaming system that enhanced the unboxing experience and could be used while playing the video game. I worked with two incredible graphic design students and one amazing industrial design student throughout the process. After lots of brainstorming, we decided to create a limited edition box for the release of the new Xbox game Cyberpunk. Thanks to my partners, we included hidden codes within the graphics of the packaging that could only be seen through certain colored film. In order for customers to find and unlock these codes, we attached these colored films to a "bionic eye" (AKA paperboard glasses) which allows them to find the codes and use them to unlock certain parts of the video game. Absolutely amazing experience, and I learned so much throughout the process. We were awarded second place out of over 60 entries!
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Kelly Fellner

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