This project was from a previous Graphic Communications course that I took. In this class we were given a fictional client scenario. In this scenario, the juice company, known as Jamba, wanted a complete redesign of their logo. The had certain requirements that we had to fulfill. The main thing that they wanted in their new logo was bright colors and fruit. We were required to give them two mockups. One logo and one was font that we needed to create from scratch. Both mockups were required to be shown in color and in black and white. My focus was an orange slice and an orange color scheme due to the immediate thought of orange juice. Orange juice is a very popular juice that most people tend to think of when they hear a juice store. I felt this was easily recognizable and fit their brand needs very well.
This artifact helps to show my skills in Adobe Creative Cloud. For this project I used Adobe Illustrator and Adobe Photoshop. Both of these programs are two very popular programs in the field that I hope to enter. Also given the context of the assignment, this project helps to demonstrate how I am able to understand a clients requirements and create an impressive design for them.
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