Hospitality Marketing Strategy Final Paper
Content:
a. Introduction- Introduction of the Company- include the companies Mission and Vision Statements, history, key executives, any pertinent information the reader must know in order to have a good understanding of this company.
b. Customer Segmentation and Targeting Marketing Strategy- A description of the main target customer segmentation of this company using a description which includes demographic, behavioral, psychographic and so on.
c. Marketing Mix Analysis- Describe the marketing mix and how the company customizes its marketing mix to appeal to its target customer base (i.e. what is this company’s differentiation strategies?)
d. Competition Analysis- SWOT Analysis as well as describe how this company positions itself to this target segment relative to its competitors i.e. How does this company differ from its competitors in the minds of its target customers? This requires research on both the company and its competitors. The SWOT analysis should be focused on marketing issues such as StrengthStrong brand recognition.
e. Evaluation- Pretend you were just hired as the Director of Sales & Marketing for this company or Chief Marketing Officer for the entire company. Evaluate sections B-D. Describe what you would improve in terms of marketing. What strengths would you enhance? What weaknesses will you turn into strengths? What opportunities can you have come to life? How will you ward off threats?
a. Introduction- Introduction of the Company- include the companies Mission and Vision Statements, history, key executives, any pertinent information the reader must know in order to have a good understanding of this company.
b. Customer Segmentation and Targeting Marketing Strategy- A description of the main target customer segmentation of this company using a description which includes demographic, behavioral, psychographic and so on.
c. Marketing Mix Analysis- Describe the marketing mix and how the company customizes its marketing mix to appeal to its target customer base (i.e. what is this company’s differentiation strategies?)
d. Competition Analysis- SWOT Analysis as well as describe how this company positions itself to this target segment relative to its competitors i.e. How does this company differ from its competitors in the minds of its target customers? This requires research on both the company and its competitors. The SWOT analysis should be focused on marketing issues such as StrengthStrong brand recognition.
e. Evaluation- Pretend you were just hired as the Director of Sales & Marketing for this company or Chief Marketing Officer for the entire company. Evaluate sections B-D. Describe what you would improve in terms of marketing. What strengths would you enhance? What weaknesses will you turn into strengths? What opportunities can you have come to life? How will you ward off threats?
3 Teammates
