Herbert Hernandez is a rare breed of creative genius who has managed to dominate not just one, but two highly competitive industries. As the co-founder of GIGIL, a groundbreaking independent advertising agency in the Philippines, Herbert has proven himself a formidable force in marketing and media. His agency has won multiple awards, including the prestigious APAC Effies Gold, and has been named the Philippines Creative Agency of the Year—a first for an independent agency in the country.