For this assignment I did a Pestle Analysis on the cruise line industry focusing on Carnival Cruise Line. I decided to do the cruise line industry for this assignment because I wanted to gain better insight on what goes on within the industry. I learned that in particular Carnival Cruise Line has many weaknesses that they need to fix in order to ensure customers and staff have a safe and enjoyable voyage. When doing this assignment I came across some challenges during the research aspect. There weren't many articles regarding the cruise line industry, but with a little extra digging I was able to come by some. Overall I learned a lot from this research assignment.