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CTVA 362 - Client Treatment | Portfolium
CTVA 362 - Client Treatment
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December 14, 2015 in Marketing & Advertising
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This was a conceived treatment for a high-quality, early childhood program using research.

The Children’s Center at California State University, Northridge, has had a low enrollment rate for years. Their services are unknown to the parents enrolled and working at the university due to the lack of knowledge concerning its location and services. In addition to student-parents and faculty with children, the campus community adds to the unknowing population. In order to solve the issue, a promotional video will be executed and presented. After viewing the video, the students and faculty will be able to state the location, describe the services, list the qualifications, identify the restrictions, and recognize the overall cost. The goal for this project is to have enrollment rise by 35% within the duration of two months. The Children’s Center is an establishment dedicated to the betterment of children, as it promotes a healthy learning environment aimed for growth and nourishment. The video will be presented throughout campus, as it sponsors the daycare and its services. It will showcase the establishment with the university’s school-spirited tone and family themes. The cost of the production estimates to $10,550 and will be completed in the duration of sixty-one days. The assessment will be carried out through surveys available by emails sent from the university. The surveys will check the CSUN community’s understanding of the available services and the newfound knowledge provided by the Children’s Center.

From this project, I was able to learn more about the needs and services that go unnoticed in an establishment. Although many attempts to promote the establishment may falter, those attempts help them learn from their mistakes. When creating this project I ran into a problem when trying to create the initial treatment. Once ideas were proposed in class from what we covered in the book that week, it became more clear as to what the proper media tool should be. The final treatment ended up being a promotional media tool in the physical form of a video.
CTVA 362 - Client Treatment
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