This PowerPoint is a SWOT analysis of Chick Fil A. I researched and found the strengths, weaknesses, opportunities and threats of Chick Fil A . Although this fast food restaurant continues to have success, it is missing on opportunities to further their growth due to their business philosophy and strategy. Chick Fil A does makes up for their potential losses by ensuring that their organization provides top customer service and quick drive thru. Chick FIl A is well known for their chicken, but they also need to extend their marketing to emphasize their healthy choices and other selections. Because of the success of the company, finding their weakness was a challenge. I then researched other companies, like McDonalds, Starbucks, and other food service companies, and found that much of their success comes from their ability to diversify and interact in the global market, unlike Chick Fil A. Chick Fil A is a successful company that has used other services and ideas to continue improving that is not conventional compared to their competitors.