The objective of this project was to develop a new product line for beverages packed in 12 oz. cans. My team and I decided on the brand Vineyard Tech: Hokie Spirits and came up with four different flavors to market to Virginia Tech students 21 and older. I was tasked with the Vineyard Tech White Wine flavor. We presented different individual packaging solutions for a 6-pack of 12 oz. cans as well as a 4-pack of flexible packages. For our final presentation we brought the 4 different flavors together in a variety pack for a club store.
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