➣ Established in 1986, the AMA Collegiate Case Competition is a yearlong event that brings together top marketing students to work on a marketing challenge facing a sponsoring organization.
➣ The Case Competition sponsor, eBay, provides a detailed marketing problem for which it is looking to gain the perspective of AMA’s best students, who will compete by developing a marketing strategy in a nationally recognized competition.
➣ The Case Competition is open to undergraduate student teams at schools that have an affiliated AMA Collegiate Chapter.
➣ Project completed by myself and 4 of my American Marketing Association Colleagues[American Marketing Association Collegiate Case Competition sponsored by eBay