Active August Purpose:
- Grow our UFC community online
- Draw new members into the gym
- Create a friendly competition
- Provide an educational format and proper technique videos

After recording all the followers, participants, and more, here is how the UFC GYM in La Mirada's Instagram page in the month of August with the help of our Active August challenge performed:
- Follower increase from 3,689 to 3,891 (202 follower increase) from August 1st to August 31st
- 164 Instagram posts with the hashtag #LMactiveaugust
- Over 171 participation posts on member's feed and posts on stories
- Over the course of 31 days, almost all staff including front desk, sales, fitness instructors, coaches, managers, kid's club, armbar, and janitorial participated in one way shape or form in Active August
- Out of the top 12 photos/videos with the most comments, 9 of them include Active August posts; Out of the top 12 photos/videos with the most likes, 8 of them include Active August posts; Out of the top 12 photos/videos with the most profile visits, 6 of them include Active August posts